If you’re a property investor, consistent lead generation is a necessary part of your strategy. After employing your usual methods, it might seem as though leads are drying up. That’s not necessarily the case, though. Often, it simply takes thinking outside the box to find and generate new leads. Here are a few ideas you may not have considered yet. 

1. Check Expired Listings

Expired listings used to be proprietary information for those with a professional license. This is no longer the case. There are now services that can provide them to you for a fee, or you can search public records or the MLS (multiple listing service). There’s a good chance you’ll find a highly motivated seller.

2. Consider Direct Mail

Direct mail marketing campaigns have gotten more sophisticated than ever and deserve a second look. There are several companies that you can get lists from, like melissa.com. They make the job much easier and more streamlined. Once you have the data, you may choose to handle the mailing yourself or bring in another service that generates, prints, and stamps each envelope and delivers the batch for you to send. Their sophisticated designs are appealing, leading to higher open rates. 

3. Hire a Virtual Assistant

Seller and buyer calls might be just the thing for you to outsource. If you’re thinking of hiring a virtual assistant, select your company carefully. Check their websites, Glassdoor, and Indeed to get a read on their reputation and the quality of their workforce. A good virtual assistant can save you a considerable amount of time and energy, and provide you with a significant number of leads. 

4. Run Online and Print Ads

There are plenty of free classified ad services where you can broadcast your intent to buy properties. Search online and vet them first.  Even if you don’t receive a high quantity of leads using this method, you’ll raise your online profile and become better known in your area and industry. 

5. Check Sale By Owner Properties

Properties for sale by their owners can be excellent sources for leads. Searching online is one way to find them (byowner.com is a great place to start). Also, driving around on streets that are different from your usual route can help you discover new properties. You might start by calling these prospects yourself, eventually hiring a virtual assistant.

Effective lead generation requires creativity. Try some of these ideas to attract new prospects.