Did you know that most people (78%) watch at least one video each week online, and most of these individuals (55%) watch them every day? In fact, these sites, such as YouTube, have nearly as much traffic as search engines. If you are in business, consider that 81% of businesses are utilizing this type of content to attract customers. These are a few tips to help you improve your AV content.

Preproduction Tips

Before you film your content, you need to define your audience. Your target audience will have a significant impact on the type and style of content you create. Every customer does not want to see the same thing, so learn as much as you can about your ideal customer, including the types of content that appeal to them.

Set your budget and timeline, but make sure they are realistic. Any additional features, such as voice-overs and music, will add to your costs, so be sure to address each cost and the time each step will take. Adopt elements that will signify your brand, and use them in every video. For example, you may greet or sign off in a specific way, use custom background music, or a set studio. These are ways you can distinguish yourself from your competitors.

Develop Your Content

Your title should be short and talk about the content. However, focus on the customer rather than you. How will your product solve the customers’ problems? As you develop your message, make it clear and easy to understand. Focus on one topic at a time. You have about eight seconds to catch your viewer’s attention, so put the most interesting content in the front. Use an interesting, high-quality thumbnail with eye-catching graphics or wording.

In your description, add your title and description, but be sure to use keywords so your target audience can find it easily. Use tags properly. Don’t forget to build links. You may also transcribe your content, which will allow your viewers to skim the text before they watch it.

Your content should be interactive and creative. Try different ideas until you find the content that converts your customers. Finally, include a call to action and link at the end of your production and in your description.

Consider Using Testimonials

Testimonials build trust. Your customers want to know what other people thought about your products and how they were able to use them. This content is valuable because it appeals to up to 50% of your customers. You may also present case studies about your products.

Most consumers would rather watch a video than read a blog, so this type of marketing has become increasingly popular. By following a few key strategies and creating high-quality content, you can start converting customers and building your brand.