Your company website drives your business online. It is the location where customers can find information about your company and products. In fact, up to 80% of customers will review a company and product online before making a purchase. Therefore, a working website is vital to your bottom line. Whether you are getting ready to have your first website built or you are looking for an upgraded web design, you should be aware of a few necessary upgrades and their costs.

Proper and Improved Functionality

Your website must be functional and do what you need to increase your business. For example, it may need a shopping cart and checkout options as well as data gathering and lead generation features.

If you have a website you are upgrading, identify the parts of your site that work and those that don’t. This will reduce your costs. However, Additional features, such as statistics capabilities, will increase your costs while they increase the site’s functionality. Statistics allows you to learn more about your clients, including their demographics and behaviors. Once you collect this valuable data, you can work your customers’ preferences into your web design.

Your Website’s Response To Different Device

Your new website has to work on every device your customers can use to find it. This means, it must resize the frame to fit larger and smaller devices, and it must respond to devices with keyboards and touchscreens. In addition, it should respond properly at different upload and download capabilities and speeds. Your user needs to access your content easily and maneuver around your website effectively. In addition, mobile users may be looking for different things than desktop users, and your site should prioritize its content based on the device each customer is using.

However, responsiveness has a high cost due to the increased time and functionality it requires. However, if your site is not optimized for mobile devices, Google and other search engines may adjust your SEO ranking, placing you lower down on the search results.

Your SEO Ranking

Search engine optimization determines where you are ranked on search engine results for specific keywords. Sites that take too long to load are often placed lower down in search engine results, even if they have relevant content. In addition, each tag, image, and link affect your ranking, and this ranking is moved lower down in the results if they cannot be identified. Therefore, headers and other tags need to be in their proper locations.

Although there is a cost associated with SEO, any reputable web developer understands its importance.

As you prepare your web design, consider the added costs that you may incur, but remember the benefits of a fully functioning, responsive, and optimized website. Your customers will find your website easier and have the ability to navigate it on any device, and you will have every function necessary to satisfy your customers and grow your business.