Many companies are using digital marketing platforms to advertise and share information about their companies with their prospective consumers. These platforms include mobile applications, multimedia opportunities, and targeted advertising. A majority of Americans search online for information about products and... Read More

Your company website drives your business online. It is the location where customers can find information about your company and products. In fact, up to 80% of customers will review a company and product online before making a purchase. Therefore,... Read More

Did you know that most people (78%) watch at least one video each week online, and most of these individuals (55%) watch them every day? In fact, these sites, such as YouTube, have nearly as much traffic as search engines.... Read More

If your company has been keeping up with the newest marketing trends, you’ve likely heard about the crucial importance of making the most of your content. This large category can encompass blog posts, your corporate website, video and audio productions,... Read More

Using sites online to promote your business is one of the easiest and most popular ways to do so. Several different platforms are available that allow you to reach clientele you may never have thought possible to reach. Here are... Read More

With the myriad of marketing options that exist today, many business owners push the idea of email marketing to the side. This can be an error in judgment since studies have shown that the use of email is still an... Read More

If you are in business, you have undoubtedly heard about identifying your target audience. As you develop your marketing plan, you will learn about the demographics, including age, education level, and socioeconomic status, of your prospective customers. These factors are... Read More

If you’re a property investor, consistent lead generation is a necessary part of your strategy. After employing your usual methods, it might seem as though leads are drying up. That’s not necessarily the case, though. Often, it simply takes thinking... Read More

Digital marketers continuously deal with the issue of user experience (UX). It’s a term that’s somewhat slippery and a challenge to define. Essentially though, it has to do with the interaction between humans and systems. A person’s responses and perceptions... Read More

Pay-per-click advertising is an excellent method for gaining visitors to your site so they can find out what your business offers. With this type of marketing, your first goal is to have your ad appear at the top of search... Read More